Intuit Project

I had the opportunity to work on a graduate program challenge sponsored by Intuit, where my team and I developed a game-based platform aimed at making financial literacy both engaging and accessible. Using design thinking, we explored real financial challenges, developed prototypes, and refined our ideas through user feedback. Our goal was to create an engaging learning experience where users could actively budget, track expenses, and make financial decisions. Learning through experience instead of memorizing complex financial terms.

The project evolved as we continued testing and refining our designs, combining human-centered design, UX research, and storytelling to create a seamless and impactful experience. By focusing on accessibility and user engagement, we aimed to build a tool that would empower users to make smart financial choices and turn learning about money into something practical, relevant, and enjoyable